VISIBLE BRIGHTENING
Art Direction, 360 Campaign Product Launch + Resupport

The 360 Global campaign art direction for the launch of Elizabeth Arden's Visible Brightening Bounce Cream. Campaign highlighting its scientific innovation in achieving translucent skin by reducing dark spots and evening out skin tone. The campaign celebrates diverse ethnicities and the beauty of all skin tones, showcasing a luminous, multi-dimensional glow. Key elements include a promotional video, tutorial videos, social media transformation showcases, model imagery, still life photography, digital assets, and outdoor advertising materials.

Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Fabian Öhrn