ADVANCED CERAMIDE
Art Direction, Global 360 Campaign
The 360 Global campaign for Advanced Ceramide Capsules emphasizes the benefits of the capsules with a clean, modern, and elevated approach. By cutting through the clutter, the campaign focuses on the gold colors from the Advanced Franchise palette to highlight the purity, potency, and precision of the Ceramide franchise.
Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Dominic Neitz
RETINOL+HPR
Art Direction, Global 360 Campaign
Retinol is a clinically proven treatment that smooths wrinkles and enhances skin tone, radiance, and texture. The campaign highlights the gentle nature of the formula while emphasizing its potency—it's ten times more effective than pure retinol. Powerful yet gentle.
Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Dominic Neitz
Still Life Photographer: Steve Maya
Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Dominic Neitz
Still Life Photographer: Steve Maya
EAU LILAC
Art Direction, Global 360 Campaign
Campaign emphasizes the tranquil, harmonious qualities of purple lilac, promoting a sense of peaceful escapism and luxury. The visuals and narrative appeal to younger consumers with modern, elevated aesthetics. Dreamy. Magical. Serene.
Campaign emphasizes the tranquil, harmonious qualities of purple lilac, promoting a sense of peaceful escapism and luxury. The visuals and narrative appeal to younger consumers with modern, elevated aesthetics. Dreamy. Magical. Serene.
Photographer: Ricardo Beas
Still Life: Fabian Öhrn
Still Life: Fabian Öhrn
VISIBLE BRIGHTENING
Art Direction, 360 Campaign Product Launch + Resupport
Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Fabian Öhrn
Art Direction, 360 Campaign Product Launch + Resupport
The 360 Global campaign art direction for the launch of Elizabeth Arden's Visible Brightening Bounce Cream. Campaign highlighting its scientific innovation in achieving translucent skin by reducing dark spots and evening out skin tone. The campaign celebrates diverse ethnicities and the beauty of all skin tones, showcasing a luminous, multi-dimensional glow. Key elements include a promotional video, tutorial videos, social media transformation showcases, model imagery, still life photography, digital assets, and outdoor advertising materials.
Model Photographer & Diretor: Ricardo Beas
Still Life Photographer & Diretor: Fabian Öhrn
HYDRAPLAY
Art Direction, Global 360 Campaign
HydraPlay is a multi-functional moisturizer that offers eight benefits. The launch of the 360 campaign emphasizes its versatility, multi-tasking advantages, and inclusive nature. The campaign is vibrant, featuring diverse models, fun elements, and lively visuals that play on the concept of “PLAY” in “HydraPlay.” It showcases the iconic red number 8 and a bold blue color palette.
Model Photographer & Diretor: Alex Nataf
Still Life Photographer: Steve Maya
CGI: Duggal
Art Direction, Global 360 Campaign
HydraPlay is a multi-functional moisturizer that offers eight benefits. The launch of the 360 campaign emphasizes its versatility, multi-tasking advantages, and inclusive nature. The campaign is vibrant, featuring diverse models, fun elements, and lively visuals that play on the concept of “PLAY” in “HydraPlay.” It showcases the iconic red number 8 and a bold blue color palette.
Model Photographer & Diretor: Alex Nataf
Still Life Photographer: Steve Maya
CGI: Duggal