HYDRAPLAY
Art Direction, Global 360 Campaign
HydraPlay is a multi-functional moisturizer that offers eight benefits. The launch of the 360 campaign emphasizes its versatility, multi-tasking advantages, and inclusive nature. The campaign is vibrant, featuring diverse models, fun elements, and lively visuals that play on the concept of “PLAY” in “HydraPlay.” It showcases the iconic red number 8 and a bold blue color palette.
Model Photographer & Diretor: Alex Nataf
Still Life Photographer: Steve Maya
CGI: Duggal
Art Direction, Global 360 Campaign
HydraPlay is a multi-functional moisturizer that offers eight benefits. The launch of the 360 campaign emphasizes its versatility, multi-tasking advantages, and inclusive nature. The campaign is vibrant, featuring diverse models, fun elements, and lively visuals that play on the concept of “PLAY” in “HydraPlay.” It showcases the iconic red number 8 and a bold blue color palette.
Model Photographer & Diretor: Alex Nataf
Still Life Photographer: Steve Maya
CGI: Duggal