ALTERNA HAIRCARE
Art Direction + Design Direction
Art direction for Alterna, a pioneer in the luxury haircare space known for its “free-of” formulas. I was brought on board during the initial phase of the brand's refresh, focusing on the rebranding direction of the Caviar Anti-Aging franchise. This included developing brand strategy, creating 360-degree campaigns, redesigning packaging, producing beauty and still life photography, and implementing integrated marketing and advertising efforts.
Art Direction + Design Direction
Art direction for Alterna, a pioneer in the luxury haircare space known for its “free-of” formulas. I was brought on board during the initial phase of the brand's refresh, focusing on the rebranding direction of the Caviar Anti-Aging franchise. This included developing brand strategy, creating 360-degree campaigns, redesigning packaging, producing beauty and still life photography, and implementing integrated marketing and advertising efforts.
Photographer: Ricardo Beas
Still Life: Fabian Öhrn